Today Ann is in the mall, walking down the corridor of beauty parlors and salons. Her hair has been acting up lately, it has become dry – from the tips to the roots, as well as her scalp, her scalp has become dry too.
Ann does not like the things she cannot manage, every night before she sleeps she applies five different kinds of lotions, and shampoos and conditioners, and sprays and serums so that she can have the perfect hair the next morning. She must do it the previous night, every single time, because her hair is so unmanageable, she can never ever just wash it and let it dry out in the outside world. Because only she knows what she looks like in that time between when her is wet just after the shower and when it is completely dry. That in-between time is a secret that has been kept away from everyone, even her friends and boyfriends. That is why sometimes they think she is a little eccentric, but then, she is kind, so it really doesn’t matter.
What Ann hates about making her hair perfect is that she has to go through a tedious process every time she has to wash them. Every single time. She hates that. It is such a grand waste of time, she thinks. Every other day one cannot spend three to four hours just on their hair. No. There has to be a better solution, there has to be something that lasts long, really long.
So, she walks into the first salon she sees. For perfect hair, for the perfect you, reads the display of this salon. The salon people, the saloners, smile at her, greet her as she walks in. They ask her if she would you like to have a coffee ma’am, should they get her some juice. Yes, they know Ann at this salon. She is a regular.
Ann sits down with the head hair expert lady saloner.
What would you want to get done today Ann?
I want my hair done perfectly.
We can go in for your regular routine. Or you could try the new treatment which Lo’real has just released. Keratine Intense, it is called.
How long with this new treatment last?
2 to 3 months, followed by the usual touch-ups.
Do you have something that will last longer?
There is the botanical oils treatment. It will last around 6 months, but you will have to be in the parlour every month to back it up.
How long you do want it to last Ann?
Well, forever sounds about right.
The head hair lady saloner expert smiled.
No, we don’t have anything for that. But the Keratine Intense treatment should do you wonders for about 3 months. Shall we start it then?
No, said Ann and she got up and walked out.
The next salon display read – care for hair that lasts long. Ann smiled. Maybe this is it, she thought. She sat down with the head hair expert man saloner and went through the same exact conversation.
Don’t you have something more long term?
Your base genetic structure cannot be altered Ann. Your hair will remain how they are naturally. Nothing can be done about them.
So what are all these treatments that you so religiously recommend?
You want to know the truth?
Quick fixes. That is what they are. Instant solutions.
Ah, I see.
Should we start with the protein treatment then?
No, said Ann, I am looking for something permanent, I am looking for something long-term. And she walked out.
She met Adam the same night. They had drinks. She told him of the saloners and of their quick fixes. Adam smiled.
Do you want to know the truth Ann?
Adam lit a cigarette.
Look around you Ann, look at the society we live in. You want to lose weight, you go on a diet. You want perfect skin, you take a facial. You want good hair, you go to the parlour. You have a deadline to meet, you spend the entire previous night working. You like a guy, you sleep with him on the first date. It is not working out, you end it and you move on and you try again. It still doesn’t work out? You end it. You tell yourself that next time it will last. But how will it if you don’t stay?
We are living in a society of quick fixes. We are living in a society that seeks instant gratification. Managers are worried about their quarterly numbers. They don’t give a shit about the long-term growth prospects or the environment implications of their decisions. Everybody wants quick results. Now, I want this now! How can we ever achieve permanence like this? How can we ever built something long term like this?
Take your problem. You want good hair. Eat right, every day, every single meal of every day. Work-out. Meditate. Read. Research. Learn. Introspect. Reflect. Keep it natural. Do this for a month, then a month more, then a few years. You will have absolutely gorgeous hair. It is rather obvious is it not? Permanence is a continuance not an end result. It requires effort, it needs patience.