The state of media advertisements as we see it

When will public demand usher in the modernist era in telly-marketing?

There is an extremely tall thin actress in very pretty clothes dancing around painting her house. She has some gorgeous friends who seem to be her room-mates and they are all very excited about the colors and patterns on the walls. So everybody pretty is very happy painting the walls with the product paint and in the end they are taking a trip to vegas which will apparently tell them of the pattern to be painted on a virgin wall. The advertisement is here –

[embed]https://www.youtube.com/watch?v=SXUcNwAm2Lc[/embed]

The advert is too surreal – no one looks like those models, no one in their 20s 30s owns such kickass houses, no one in India paints their own houses – people who can afford to buy the above certain brand of paint can certainly afford the very cheap labour, we could have an Audrey Hepburn on the wall but we certainly do not dance away while arranging our house.

The advert also leaves a silent impression on the viewer by making a subtle comment on the idea of physical beauty – on how women look and dress, the idea of a perfect home – on how it is supposed to be so big, so extravagant, so modernist, the idea of friendship/sisterhood – on how friends/family are more important than material achievements(notice the filmfare award? ) and the idea of labour – on how painting your house can be fun.

Very subtly the adverts that we choose to see or hear shape or plants ideas of the perfect family, perfect husband, ideal wife, friends, college, job, work, retirement, accidents, success, failure in our subconscious. Enough has already been written about the ridiculous body shaming techniques employed to make a product appealing and I shall not even try to dissect the logic behind the marketing of the varied beauty products, clothes, insurance policies, stationary items and even food materials.

Do they make such adverts because the audience demands so? Because the media is a clear reflection of the mental state of a society and this is how we think? I could always throw in some popular brand names with their tag lines and make this article a racy read but I shall refrain resorting to the same marketing gimmicks as the people I chose to criticize.

Instead I hope that people, my people, my countrymen really start thinking and start talking about the mindless adverts brainwashing the many women and children in our homes. I also hope that makers of all kinds of products realize the fact – yeah no, they cannot realize anything – when it comes to money and profits rationality takes a backseat and the game gets very dirty. And I also hope that the modernist era ushers in very quickly – where what we see in the commercials is banal and real just like our lives.

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When will public demand usher in the modernist era in telly-marketing?


There is an extremely tall thin actress in very pretty clothes dancing around painting her house. She has some gorgeous friends who seem to be her room-mates and they are all very excited about the colors and patterns on the walls. So everybody pretty is very happy painting the walls with the product paint and in the end they are taking a trip to vegas which will apparently tell them of the pattern to be painted on a virgin wall. The advertisement is here –

The advert is too surreal – no one looks like those models, no one in their 20s 30s owns such kickass houses, no one in India paints their own houses – people who can afford to buy the above certain brand of paint can certainly afford the very cheap labour, we could have an Audrey Hepburn on the wall but we certainly do not dance away while arranging our house.

The advert also leaves a silent impression on the viewer by making a subtle comment on the idea of physical beauty – on how women look and dress, the idea of a perfect home – on how it is supposed to be so big, so extravagant, so modernist, the idea of friendship/sisterhood – on how friends/family are more important than material achievements(notice the filmfare award? ) and the idea of labour – on how painting your house can be fun.

Very subtly the adverts that we choose to see or hear shape or plants ideas of the perfect family, perfect husband, ideal wife, friends, college, job, work, retirement, accidents, success, failure in our subconscious. Enough has already been written about the ridiculous body shaming techniques employed to make a product appealing and I shall not even try to dissect the logic behind the marketing of the  varied beauty products, clothes, insurance policies, stationary items and even food materials.

Do they make such adverts because the audience demands so? Because the media is a clear reflection of the mental state of a society and this is how we think? I could always throw in some popular brand names with their tag lines and make this article a racy read but I shall refrain resorting to the same marketing gimmicks as the people I chose to criticize.

Instead I hope that people, my people, my countrymen really start thinking and start talking about the mindless adverts brainwashing the many women and children in our homes.  I also hope that makers of all kinds of products realize the fact – yeah no, they cannot realize anything – when it comes to money and profits rationality takes a backseat and the game gets very dirty. And I also hope that the modernist era ushers in very quickly – where what we see in the commercials is banal and real just like our lives.

 

Author: pecsbowen

reader.philosopher.writer

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